’twas the Winter of New Content
Q1 Roundup

It’s been a busy first quarter for us at Pleece & Co – if you count taking photos, stuffing our faces and larking about in Escape Rooms as busy, that is.

There’s (another) new Italian in town.

In January we launched the second restaurant for our extra special client, Cin Cin. Having supported them for over three years from when they were operating out of ‘just’ a van – a nice converted Fiat ice cream van we should add – appearing at weddings, festivals and pop ups, we helped them launch their first place in Vine Street Brighton in 2016 and, after their meteoric rise in a short space of time, we were there at the pre-launch press and blogger night for their fabulous new place in Western Road, Hove.

Not only were we there, we organised the whole event and pulled in over 40 press and bloggers. We loved taking photos of people taking photos of pasta… very meta! It was a great night and you can go and sample this authentic Italian that is shaking up the local restaurant scene by booking here.

This isn’t war, it’s rugby…

We ventured up to Teddington one icy cold January day to take photos of men with arms thicker than our legs dressed only in t-shirts and kilts. This shoot was in aid of promoting London Scottish Rugby with the aim of getting more bums on seats at their Richmond Ground. 

With reference to their Scottish and military background, we used club supplier MacGregor and MacDuff to kit the players out and worked in a moody, battlefield background with a headline message that ran across the whole campaign piece: ‘This isn’t war, it’s rugby – but it’s close’ to galvanise the troops in what has been a difficult season for the team.

The campaign was rolled out across web, news, email, social media and out of home and led to the club getting their highest attendance of the season. A great result! Although the final score of 15-55 to Bristol Rugby wasn’t.

Can you take the Pier Pressure?

Escape Rooms are all the rage and we were asked to work on the creative and the strategy for new Brighton based Escape Rooms, Pier Pressure. With rooms covering Modrophenia, the Pavilion and a Rave, there’s something for every Brighton resident to enjoy here. There’s a fourth room coming in the new year too.

As well as handling the creative and PR, we also had a go at the Pavilion Perplex room and, even though it’s early days, we can boast that we smashed the record to solve the mystery – although, admittedly, we did have the help of some very intelligent people from Sussex University’s Brain Energy Lab. Anyway, we thoroughly recommend having a go – you can book here.